This study examines the joint pricingstrategy in both primary markets and aftermarkets based on customer utility and establishes a pricing model for profit-maximization firms.
You can consider several strategies to set the price for your product or service. Find the ideal price by choosing the pricingstrategy that best suits your business’s situation. If you set a price too low, you’ll lose money. Set it too high, and you can say goodbye to sales that might have made your year. “How much the customer is willing to pay for the product or service has very ...
Bundling pricing is a strategy employed by businesses to offer several products as a package and sold as a single unit for one price. In today's competitive environment, the bundling pricing...
If the retailprice is too low, distributors will not be able to cover costs and investments to market the new product and make a reasonable profit. Their efforts may include production of new packaging and labels in Japanese, participating in a trade show, and/or providing customer service.
The situation is similar at the fast-food restaurant “Buy meal deal, save $3”. Everywhere you look there are special offers and discounts for buying more products. This is called a bundle pricingstrategy. But what is it really and how does it work?
This case study examines VinFast's innovative pricingstrategies in Vietnam's electric vehicle market. By implementing battery leasing and dual pricing approaches, VinFast effectively adapts to local consumer behavior and income levels, enhancing market penetration and brand positioning.
The situation is similar at the fast-food restaurant “Buy meal deal, save $3”. Everywhere you look there are special offers and discounts for buying more products. This is called a bundle pricing strategy. But what is it really and how does it work?