Black Ops 7 promotion strategy with IGN, saying Tyler Bahl's comments below refer to the game's announcement on Sunday, ...

leaders from Activision, Playtika and Jam City joined forces to talk about how — and why — the landscape continues to evolve. The rise of triple-A titles on mobile, new marketing challenges as ...

The results of these marketing strategies are promising ... Research found that advertisements on gaming spaces like Twitch, Activision Blizzard, and Anzu are viewed more than other media ...

Microsoft completed a $75.4 billion acquisition of Activision-Blizzard, integrating major franchises into Xbox Game Pass, enhancing its gaming strategy. Microsoft CEO Satya Nadella reiterates Xbox ...