DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

DirecTV Advertising originally launched the unique Pause Ad format and set the standard for the high-impact unit, winning an Emmy in 2024 for the innovative, non-disruptive format. The two companies ...

Former editor of Satellite DIRECT magazine. Reported on DIRECTV for 30 years. DIRECTV has added eight new ad-supported free channels to DIRECTV Stream and DIRECTV Via Streaming subscribers.

DirecTV is shifting into the ... we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.” Kent Rees, a 20-year industry ...

DirecTV mascots Frank and Bobby have returned in time for fall sports — and, this time, a new pigeon has joined their flock. A new national ad campaign debuted by the pay TV platform this week ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

NEW YORK—DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which will deliver ads to consumers on the go in hotels, airplanes and small ...

In the new ad, Sanders’ rock dove “Coach Prime” drops in to advocate for an attitude adjustment and celebrate streaming “nonstop football” on DirecTV. The 30-second ad made its TV debut ...