DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

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In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed ...

NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed incremental ...

DirecTV mascots Frank and Bobby have returned in time for fall sports — and, this time, a new pigeon has joined their flock. A new national ad campaign debuted by the pay TV platform this week ...