DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

DirecTV Advertising originally launched the unique Pause Ad format and set the standard for the high-impact unit, winning an Emmy in 2024 for the innovative, non-disruptive format. The two companies ...

DirecTV mascots Frank and Bobby have returned in time for fall sports — and, this time, a new pigeon has joined their flock. A new national ad campaign debuted by the pay TV platform this week ...

In February, DirecTV launched the campaign featuring pigeons Frank and Bobby, voiced by Henry Winkler and Steve Buscemi . In a new spot, the birds are back, with Frank and Bobby joined by Coach Prime.

NEW YORK—DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which will deliver ads to consumers on the go in hotels, airplanes and small ...

DirecTV is shifting into the ... we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.” Kent Rees, a 20-year industry ...

In the new ad, Sanders’ rock dove “Coach Prime” drops in to advocate for an attitude adjustment and celebrate streaming “nonstop football” on DirecTV. The 30-second ad made its TV debut ...

The 1985 Bears will always have the “Super Bowl Shuffle.” Will the ascendant 2025 Cubs hang their caps on a faux bald Dansby Swanson crooning to a takeoff of “Take Me Out to the Ball Game?” ...