DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

NEW YORK—DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which will deliver ads to consumers on the go in hotels, airplanes and small ...

NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed ...

NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed incremental ...