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While Facebook’s ongoing growth may appear inevitable, nothing is certain. Like any advertising platform, there will always be a host of challenges to overcome. Competition will always be one of ...

Facebook's (FB) new Internet-wide advertising platform represents a direct challenge to Google (GOOG) and to other companies in the advertising technology space. The relaunched service ...

It seems like nothing can throw Facebook (NASDAQ: FB) off track. After getting into hot water with the Cambridge Analytica scandal, Facebook posted much better-than-expected results for the first ...

It seems like nothing can throw Facebook (META-1.19%) off track. After getting into hot water with the Cambridge Analytica scandal, Facebook posted much better-than-expected results for the first ...

Amid the hype over Facebook's public trading debut, the social media network suffers a black eye as General Motors pulls its ads. A source tells Reuters they're weren't working. - Video by Reuters ...

The core of Facebook's business model is ... be improved over time as Meta finds better ways to tie ads to actions, the attention challenge is more difficult to solve. Younger users are using ...

The rapid growth of the well-financed e-retailer’s digital ad business has positioned Amazon to challenge the Alphabet Inc. (GOOGL) and Facebook Inc. (FB) duopoly that has long reined over the ...

Some ads on Facebook and Instagram will be "unskippable for a few seconds" under new changes announced today by the platforms' parent company Meta. It will relate to users who choose to see less ...

These results show that storytelling in social media ads, by choosing character and content, can help raise engagement. Yet the failure to raise funds and limitations arising from Facebook’s opaque ...

Facebook Tuesday launched a competitor to Google’s Shopping advertising service, allowing marketers to show users some or all of their product catalogs. With Product Ads, Facebook is challenging ...

A company seeking to challenge a competitor’s false or misleading advertising claims should consider various avenues to reach a successful outcome, including informal steps it can take and the ...