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WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week,
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move comes only two years after HBO was dropped from the brand name. The announcement has sparked a wave of commentary of social media,
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding decision and will be renaming its primary streaming service from "Max" back to "HBO Max" this summer.
Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to highlight HBO's strong brand
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."