Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Warner Bros. Discovery is rebranding — or un-rebranding? — its Max streamer as HBO Max, two years after axing "HBO" from the ...

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...

which it attributes to "re-focusing the strategy on the programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" The ...