Some of the biggest names he inked deals with included Nike, Gatorade, Mercedes-Benz, Google, Beats by Dre and Under Armor. Sanders' very first NIL deal was with the headphones company.

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Watkins signed a multi-year contract extension with Nike in October 2024, making it one of the most lucrative shoe endorsement deals ... the advantages women athletes have over men in the NIL ...

As part of the new deal, Sanders will be featured ... One of the most prolific NIL athletes off the field, Sanders counts Nike, Beats by Dre, Google and Urban Outfitters among his many brand ...

Nick DePaula, a reporter covering the NBA, WNBA and NIL as well as the intertwined world of the footwear industry, broke the news about Bailey's Nike deal. News of Bailey and Harper's deal comes ...