A competitive strategy is a plan that defines your product's unique value proposition, target customers, and competitive advantages. It also helps you align your product vision, goals, and roadmap ...

Lastly, businesses that have lost their competitive edge may opt for loss of market share strategy, which involves offering low-quality product or service at a standard price. To analyze your ...

CONTENT CANADA: After entering the original programming space with a variety of offerings over the past two years, The Roku Channel’s strategy is crystallising around culinary, home, scripted comedies ...

Roku’s head of content David Eilenberg is returning to ITV America in a newly created position. Eilenberg had previously ...

NEW YORK – (May 8, 2025) – In a move akin to a reality-TV twist, ITV America today announced that esteemed creator, producer ...

Roku’s ease of integration is what sets it apart and starts making things interesting. The company isn’t trying to reinvent the smart home, it’s just trying to make it easier to use. If you ...

Roku's head of content David Eilenberg is exiting his role at the media company to return to his former employer, ITV America ...

In terms of the overall competitive dynamics today, the genie is out of the bottle. There is no going back. In September 2003, I wrote an article in MarketingProfs about testing one's marketing ...

“That’s true of many firms, including successful ones,” said Thomas Hubbard, Academic Director of Kellogg Executive Education’s Competitive Strategy program. Hubbard stressed that it’s easy for a ...