According to a previous report from Bloomberg’s Mark Gurman, infrared cameras might be coming for your next pair of AirPods ...

Apple's headline 'liquid glass' announcement at WWDC shows the tech company is deliberately cautious on AI, writes Paul ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

The company’s CEO spent a criminally large portion of the iPhone 15 launch bantering with Mother Nature, in theory because ...

Anthropic has slammed Apple’s AI tests as flawed, arguing AI models did not fail to reason – but were wrongly judged. The ...

Apple’s big Siri AI upgrade, first teased at WWDC 2024, is reportedly targeting a spring 2026 release, according to Bloomberg ...

Apple introduced new AI-powered features for its software at its developer conference on Monday, but said the long-awaited ...

And the story that his successor Tim Cook told at Apple’s annual Worldwide Developers conference this week was Apple was more ...

Apple announced a new AI-powered workout companion for the Apple Watch last week, but I have no desire to use. Not yet, ...

Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its ...

Though the company introduced some new AI capabilities as part of the conference, the focus was more on operating systems ...

Apple shares have been heavily tethered to US trade policies this year, but its annual developer’s conference could refocus ...