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Warner Bros. Discovery Is Rebranding Max
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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
“The market has spoken here, and quality is the real differentiator.”
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· 6h
Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.
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· 1d
Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand
Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.
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· 15h
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