McDonald's Co. (Japan) has found that its campaign to give away Pokemon trading cards with its Happy Set combo meals prompted ...

Three Kyodo News reporters -- Peter Masheter, Ellessa Yamada and Donican Lam -- talk about the recent frenzy over collectible Pokemon trading cards given away with Happy Meals at McDonald's outlets in ...

In this case, the Happy Meal can be seen as an advertising strategy. But as a result, this situation damages not only their brand image but also that of the related companies that have the rights to ...

8月16日、アメリカのマクドナルドがポケモンのハッピーセット「Happy Meal Pokémon TCG: Match Battle」を発売しました。

A collaboration between The Pokémon Company and McDonald's has ended early due to scalping and food waste.

Eine Kollaboration zwischen The Pokémon Company und McDonald's in Japan ist vorzeitig beendet worden – Grund dafür ...