“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...