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HBO Max Is Back

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

“With the course we are on and the strong momentum we’re enjoying,” said Bloys, “we believe HBO Max far better represents our current consumer proposition.”

· 20h · on MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

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HBO's Max to rebrand as, wait for it, HBO Max (again)

"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering."

KYMA · 1d

Max changing its name back to HBO Max

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Max will be rebranded HBO Max... again

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It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Recently, much of the streaming service’s buzz has come from popular HBO shows, including the third season of The White Lotus, which was a massive hit.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

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WBD is renaming streamer Max as HBO Max, again

1don MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

The HBO Max name is back AGAIN so everyone made jokes and memes

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros. Discovery is ... HBO Max! What is old is new again! Per a WBD statement: “Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.