We’re not quite there yet, but it sure feels imminent.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner’s streaming service, the home of hits including “The Last of Us” and “Hacks,” is changing its name again -- back to ...

Max is officially becoming HBO Max again this summer. Here’s why Warner Bros. Discovery reversed its decision.