YZY token hit $410 million before crashing to $140 million. Crypto community is questioning if this was a hack, deepfake, or ...

Ye (formerly Kanye West) has entered the crypto business. The rapper launched his Yeezy Money meme coin on the Solana ...

Some fashion fans have been left furious after reportedly waiting over over eight months for orders from Kanye West's Yeezy ...

Kanye West’s YZY memecoin skyrocketed to $3 billion within minutes of launch. Built on Solana, the coin gives Ye 70% supply.

Kanye West's YEEZY store is back online after Shopify took it down for selling swastika-themed merchandise. The relaunch ...

Ye is equally adept at angering the masses and marketing his products. The 48-year-old artist returned to the shoe game this ...

Kanye West, the highly controversial rapper now known as Ye, has launched a memecoin, following in the footsteps of U.S. president Donald Trump who announced his own coin in ...

Kanye West’s YZY token falls 54% after initial surge as hype trading drives volatility, insider profits, and Solana gains 2% ...

Kanye West’s Solana-based crypto, Yeezy Money (YZY), launched with fanfare and hype that briefly pushed its market ...

Ye, formerly known as Kanye West, has unveiled his latest footwear designs. One item is making a return: the Yeezy Slide, now available for $20.

It’s no secret that the popularity and resale value of the once mighty adidas Yeezy sneaker line is no more. Kanye West’s ...

Adidas is stuck with Yeezy stock worth about $530 million, the Financial Times reported. It is now trying to sell the items under its own brand name to reduce potential losses.