“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Roberts, founder and interim CEO of Kubient ...

What is ads.txt and app-ads.txt? The goal of Ads.txt and App-Ads.txt is to give publishers a way to list ALL their approved SSP, ad network, and exchange partners (both direct and resellers).

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

What are ads.txt and app-ads.txt? Ads.txt and App-Ads.txt are IAB initiatives aimed to help prevent unauthorized inventory sales. Publishers can drop these text files on their web servers to list all ...

Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized to sell them inventory. Programmatic networks, which place ...

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...