JTA — On a recent Friday, Eitan Press stood in Jerusalem’s Mahane Yehuda Market offering to apply balm to the beards of passersby. Press was hoping they would get hooked on his product, an ointment ...

Aleph Male beard balm comes in a variety of Jewish-themed scents, including the popular Sukkot (myrtle, lemon, lemongrass and mint). (JTA) — On a recent Friday, Eitan Press stood in Jerusalem’s Mahane ...