Anmum, a pregnancy milk brand, created a pregnancy advice platform that allowed pregnant women and mothers to share information, while building positive brand perception in Indonesia. Anmum, a ...

Anmum Hong Kong has launched Anmum YOU&B, claiming to be Hong Kong’s first food and beverage platform for pregnant women.The Anmum YOU&B programme includes a website endorsed by dieticians providing ...

Ad Nut missed this mother's day video last week. It puts some people on the spot for failing to really celebrate mother's day, but it's heart is in the right place, especially with the call to ...

Fonterra has launched its Anmum infant formula, sold in markets in Asia, into its domestic market of New Zealand. Leon Clement, the managing director for Fonterra’s brands business in New Zealand, ...

Anmum, a paediatric formula milk brand owned by Fonterra, has launched an integrated ad campaign that takes the familiar "A for Apple" nursery rhyme out of the kindergarten classroom.Below is the ...

This case study describes how Anmum, a milk brand for pregnant women, developed a media strategy to stem its decline and increase product trial in the Philippines.