Successful global brand management is a balancing act between local level aspirations and international strategic vision. In a world of globalisation, multinational companies and expanding online ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

In the current saturated market, a great product is just a baseline. To truly stand out, businesses need to build and protect their most valuable intangible asset: their brand. That’s where brand ...

As marketers, it's important to know the basics of brand management. Meg Cabrera shares data and insights for an airline brand's IMC Campaign. As marketers, understanding the basics of brand ...

Brand management in the fashion industry is a multifaceted and dynamic process. In the dynamic and ever-evolving landscape of the fashion industry, brand management plays a pivotal role in determining ...

It is essential that every company designs an exclusive strategic brand management process. This is crucial in building a unique personality in the modern day business world. Strategic brand ...

Everybody wants to go viral until they go viral for the wrong reason. In the age of social media, it only takes one misstep for a brand to go down in flames and have to spend years rebuilding their ...

The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current ...