Most people think of marketing as a process focused externally on consumers – trying to increase sales and customer numbers. However, there is another important “market”: your employees, or your ...

Upfront disclaimer: One of the firms I founded and own provides branding support for dozens of executives worldwide and has supported up to 40 of them in the last seven years. And we've been searching ...

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy.

Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...

Think you’re ready to rebrand? Get ready. These projects are a massive undertaking, and it takes a fully committed team to do it well. If you don’t have much experience, there are plenty of stumbling ...

NEW YORK, NY / ACCESSWIRE / November 24, 2021 / The UAB Kilo Grupe (Kilo Health) has made a lot of headway in the digital health sector, and the company has worked hard to convey its modern approach ...

Brand management is a function of marketing that employs techniques to increase the perceived value of a product or brand A brand manager's job is to manage the tangible and intangible attributes of ...

Sonya Hanna receives funding through the Bangor University Innovation and Impact Award, respectively for projects titled: 'Lucozade and Litter: how can we prevent single-use plastic pollution' and ...