In 2022, Jax sang "I know Victoria's secret / She was never made for me and you.” Later that same year, Victoria's Secret, once known for its narrow beauty standards, underwent a remarkable ...

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is ...

In a time when obtaining a comprehensive omnichannel view of consumers appears challenging, it's advantageous to transcend traditional segmentation methods reliant solely on factors such as affluence, ...

As businesses increasingly turn to data-driven strategies to personalize their marketing efforts, the demand for advanced tools that can streamline and enhance consumer analysis has never been higher.

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...