Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. One beauty movement that continues to evolve, however, is contouring. The makeup ...

Kim Kardashian may not be a makeup artist by trade, but she's definitely the celebrity friend I'd call to do my face. (You know, if she'd ever actually return those phone calls.) With her new makeup ...

Ever wonder how some women look Photoshop flawless in real life? Or how celebrities always look red-carpet ready, even on social media? Their secret is likely the latest beauty craze: contouring. But ...

If you've ever wished you could get that 'snatched' lifted look without mastering complicated contour tutorials, Maybelline's ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Kim Kardashian makeup tutorials are now a thing we have lots more of thanks to the launch of KKW Beauty. In this new video, Kim K herself does her makeup using only her crème contour kits, and it only ...

A beauty writer shares how the 2010s technique—from bold and defined to subtle and soft—defines makeup routines.

Sydney Sweeney turned a “get ready with me” (GRWM) video into a cleavage contour tutorial. The sped-up Instagram video was ...

I’m anxiously awaiting Kim Kardashian's makeup tutorials, but until they actually come out, I’ll just have to settle for the sneak peeks she occasionally posts on Instagram. Kim K. filmed a strobing ...

Fans have been asking and it looks like it's time to receive. Little Mix band member Perrie Edwards released her first makeup tutorial video, showing exactly what products she uses and how she applies ...