Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

It's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring, corporate and wholly lacklustre. The irony of this logo design trend is ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...