Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern activation related to a game's launch or significant content update. Most ...

Successful business people giving each other a high five in a meeting. Two young business professionals celebrating teamwork in an office. Organizations often face the challenge of creating a truly ...

When it comes to making a successful live service game, it's not enough for it to be a fun and exciting concept with fully-fledged ecosystems. The continued rising costs of maintaining and expanding ...