Remember the days when data experts were seen as the dull, nerdy end of marcomms? Not that long ago really. Whisper it, but now data is sexy. Data rocks. Data empowers marketers. And data, used ...

Access of our Customer Insight Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Business leaders hold customer data in high regard, with eight-in-10 recognising its potential to drive financial benefits. However, putting this into practice is proving easier said than done, with ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Lots of businesses use net promoter score (NPS), as well as a host of other customer satisfaction (CSAT) scores. But are these scores any more use in predicting loyalty than reading tea leaves? It’s a ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...