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North America held a dominan Market position, capturing more than a 38.6% share, holding USD 1.4 Billion revenue.

The concept of digital rewards is slowly becoming an integral part of modern retail. More and more brands are now using interactive and game-like mechanics to increase customer engagement, loyalty, ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...