Add Yahoo as a preferred source to see more of our stories on Google. After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the ...

We cringe every time we watch the new Geico commercial where a guy chooses to save money on a weight loss program by hiring a group of three popular middle school girls to follow him. Whenever he ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

Lots of brands try this kind of format - letting employees serve as brand ambassadors - and it isn’t always an easy fit. But for a service organization like a restaurant chain it makes plenty of sense ...

It took some 35 years, but ‘80s metal band Ratt has finally returned to television screens with the sort of frequency it hasn’t seen since its MTV days. In a popular campaign for Geico’s home and car ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

I found myself chuckling absent-mindedly at a GEICO radio spot for about the dozenth time yesterday and then, for about the dozenth time, realized that I shouldn't be. The spot, part of the year-old ...