Add Yahoo as a preferred source to see more of our stories on Google. The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be ...

In addition to AMP for Ads, the industry’s leading digital advertising company also announced of AMP for Landing Pages to better ensure AMP participants can better monetise (an element of the project ...

Update (16:35 12 November): Google has issued a statement saying that DFP is operating normally again after suffering a global outage earlier today. "Our team has worked quickly to fix the software ...

AppNexus is underlining its growing rivalry with Google's DoubleClick in the online publisher sector - highlighting how it cut over 50 deals with high profile publishers including Axel Springer, ...

Back in April, Google announced a change to its Double Click for Publishers (DFP) ad server by allowing the real-time bids of a publisher’s outside exchange partners in its Dynamic Allocation product.

Google has notified some customers of its DoubleClick for Publishers (DFP) suite that they will no longer have access to DFP phone support or dedicated account reps. The tweak appears to be the result ...

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...