Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own ...

Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher Blog that it is testing exchange bidding in Dynamic Allocation, and it is making ...

Google’s exchange bidding product entered open beta on Thursday. Publishers will be able to test how Google’s solution fares against their header bidding setups. But here’s a tip from publishers ...

Last week, Google announced that it will test exchange bidding in Dynamic Allocation with a few of its partners. Like any other “surprise” announcement in the industry, there are plenty of opinions on ...

Exchange bidding, Google's header bidding platform, has exited beta. According to Google, publishers that use DoubleClick for Publishers (DFP) will be able to use the platform to increase overall ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, founder and CEO at MonetizeMore. It’s clear that header bidding isn’t ...

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, ...