It takes a truly effective product to reach holy grail status in a few short years. K18’s Leave-In Molecular Repair Hair Mask did just that, emerging in late 2020 as the new ‘It’ girl of at-home hair ...

Bond-building hair treatments are everywhere you look nowadays. While we all used to strive to get the perfect balayage or nail the messy bun, all of our hair goals have pivoted towards healthy, glass ...

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K18 is vying to be the next big thing in hair care. The beauty brand — full name: K-18 Biomimetic Hairscience — has fresh funding from VMG Partners, a TikTok campaign — #k18HairFlip — that has ...

Hairification's H24 Complex Leave-in Repair Mask promises to "reverse damage and return stressed strands to former glory in just four minutes." It's clinically proven to strengthen hair by up to 312 ...

It was summer 2018, and I was working the fitting room at an Anthropologie in Chicago. A swift stride past the full-length, tri-fold mirror made me do a double-take, followed by some serious panic.

Every once in a while, a brand gets so big, so fast that you don’t even remember what it was like before Sephora stores and salons carried it. K18 is that brand. Entering a space whose only recent ...