IKEA furniture is known for its affordability, style, and contemporary design sense — not its longevity. But now, with the release of a new ad, the company hopes to change the way we look at ...

To promote the opening of its new UK store in Brighton, Ikea has launched a playful new campaign that addresses the realities ...

Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.

IKEA is using pop culture as inspiration for its new ad campaign by replicating three set designs from shows such as Friends, The Simpsons and Stranger Things. The campaign, which is running in ...

Adland is used to clever Ikea ads, but what happens when it is the Swedish retailer that becomes the butt of the joke? That is the premise of the latest Visit Sweden ad by Forsman & Bodenfors. Those ...

People’s home windows are no longer an untapped advertising space, as Ikea Sweden has begun sending roller blinds to consumers for free—printed with Ikea ads on the exterior side.

IKEA wants pregnant women to pee on a magazine ad - for a good reason.

Ikea’s spooky Halloween ads shine a light on kids’ bedroom fears Ogilvy’s campaign for Al-Futtaim Ikea looks for monsters under the bed—and anywhere else they might be lurking By Tim Nudd ...

The ad also encourages women whose urine sample tests positive to apply for an IKEA Family membership card, which offers discounts on select items.