The IKEA infinity room is the internet’s new favorite art installation. That’s thanks to both TikTok and to IKEA Greenwich, where the strange, hidden room seems to be located. According to a now-viral ...

An indie developer making a horror game set in an “infinite furniture store” has been sent a cease-and-desist letter by Ikea’s lawyers. Ziggy, a one-man studio consisting of developer Jacob Shaw, has ...

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. IKEA stores are huge, having on average 300,000 ...

TikTok user @anj0banj0 said the room, which can be explored at IKEA's Greenwich branch in southeast London, was "such a fun adventure". "This is your sign to find the secret infinity room in IKEA," ...