You really can order LG’s remarkable 77-inch now you see it, now you don’t TV — but only those with very deep pockets need apply.

The LG C1 OLED is part of the LG 2021 TV lineup that includes the new LG A1 OLED, LG G1 OLED and LG Z1 OLED, as well as the new QNED TVs like the QNED99, QNED95, QNED90 and QNED85.

You can get the 77-inch LG OLED C4 for a knock-down price of £1,599.99 right now, which is a drop of almost £1,000 or 38% from the original price.

The 77-inch LG C4 OLED TV has dropped to just £1940 at Amazon. That's the lowest price we've ever seen for this five-star set. But hurry, at the time of writing, there were 'only five left in stock'.

The LG OLED B4 Series TV is one of its 2024 models and includes built-in voice support, with Google Assistant and Alexa, plus Apple Home capabilities. Its display is one of the best around, too.