One of my favourite quotes about change, and there are many, is Socrates’, “the secret of change is to focus all of your energy not on fighting the old, but on building the new”. It’s a human failing ...
Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...
If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...
A recent survey of 300 B2B marketers, performed by EverString and Heinz Marketing, found that less than one-fifth of respondents truly understand the difference between artificial intelligence, ...
insideAI News: You recently launched Amplero. What inspired the team? Dr. Olly Downs: A number of us come from backgrounds in display advertising where behavioral targeting was at the crux of ...
Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to ...
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