Over the next couple of weeks, were running content from our recently-published Programmatic Handbook. Here, Lewis Sherlock, head of demand platforms, international at Verizon Media Group/Oath, ...
A recent survey of 300 B2B marketers, performed by EverString and Heinz Marketing, found that less than one-fifth of respondents truly understand the difference between artificial intelligence, ...
Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to ...