Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

"Relevance" is a term thrown around a lot in the marketing world. Sometimes it's associated with (or confused for) "targeting," though the two aren't synonymous. In marketing, relevance is used as a ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

This guide includes insights into the key statistics and trends of video marketing and how video marketing is used in business today. It also provides a collection of top tips you can use to get the ...

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine ...

In this one-day course, award-winning content agency Mahlab Media will offer all the pointers needed to make a start in developing and delivering a content marketing strategy. So, what is content ...

Cold calling has long been a staple in the world of sales and marketing, but it often comes with negative connotations. Customers are bombarded with unsolicited calls, resulting in frustration and ...