Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...