Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

Roblox founder and CEO David Baszucki opens up about sales since the company's latest rollout on 'The Claman Countdown.' Hillary Clinton breaks silence on Trump’s controversial $400m Qatari jet The ...

Roblox is one of the world’s most popular games, pulling in tens of millions of players into its various worlds and experiences. The game is currently available for PC and Xbox, and fans have been ...

Roblox announced a number of changes coming to how it operates during its Roblox Developers Conference (RDC 2024), with the most significant perhaps being that those who make games on the platform ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...