As consumers demand faster, more intuitive and contextually relevant engagement from retailers, a QR code loyalty programme has arguably become one of the biggest power tools in a retailer’s arsenal.

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

Retail Reload is offering a tool for collecting digital data about a product not only through its supply chain, but in the store, based on how it is perceived by shoppers, with an app linking RFID and ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...