Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Based on research insights, global research and advisory firm Info-Tech Research Group advises that marketing campaigns should move beyond broad reach to directly engage and resonate with an ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

In today's diverse marketplace, brands encounter the challenge of engaging a wide array of customer demographics. Embracing identity marketing enables brands to resonate with unique self-identities ...

Havas Australia has unveiled a new segmentation model to help marketers better understand a major shift in national values, as new research reveals Australians are increasingly turning inward, ...