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Skechers was the market leader in the toning footwear category. Its Shape-ups, introduced in April 2009, cost consumers about $100 a pair.
Skechers advertised that its toning shoes would help people lose weight, build muscle and get in shape without going to the gym, claims that will now cost the company millions of dollars.
Skechers' latest commercial starring Martha Stewart has the business mogul breakdancing in its Hands Free Slip-ins. The ad, which aired right before kick-off ahead of Super Bowl LIX on Sunday ...
That era is officially over, as Skechers has just issued $40 million worth of refunds for its Shape-Up, Resistance Runner, Toner and Tone-Up toning sneakers, following a similar settlement by ...
The Chiefs head coach has a new commercial.In the ad, Reid pretends to be a hand model when he isn't on the sidelines coaching. For Skechers, Reid is advertising the brand's hands free slip-in ...