ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...

Soap-cutting has been added to the list of things that can give you a 'brain orgasm' along with sizzling bacon and soft whispers. The newest social media video trend involves cutting or shaving pieces ...

In Elite Daily's Life Behind the Likes series, we talk to the people you know on the internet to find out who's really behind the screens. In this piece, we get the inside scoop from the woman running ...

Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...

A vibrant purple soap transforms into perfect cubes with each mesmerizing slice, revealing smooth, glistening textures beneath. The gentle crunch and clean symmetry create a strangely calming visual ...