After a tease early in the week, Sony has officially announced its latest full frame alpha series camera, the a7iv.

Sony have just announced the launch of the Alpha A7IV, a 33 megapixel full-frame mirrorless camera that is the successor to 2017's popular A7 III model.

The Sony A7IV supports Real-time Tracking AF and also Human, Animal and Bird Eye AF, all for both stills and movies, making it the first Sony camera to offer such comprehensive AF support for both ...