“We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the ...

Over 11 years and 570 episodes, John Rabe and Team Off-Ramp scoured SoCal for the people, places, and ideas whose stories needed to be told, and the show became a love-letter to Los Angeles. Now, John ...

They're a familiar site at many a busy intersection: the helicopter, the kick-flip, the Bruce Lee - all manner of swirling, twirling and spinning "tricks" to draw drivers' attention to a new ...

ATLANTA — We’re less than 200 days away from the Summer Olympics where some of the best athletes in the world will compete for gold. But middle-January brings a lesser-known world competition for sign ...

TAMPA — On a cloudy afternoon in Tampa's V.M. Ybor neighborhood, four young men with eyes squinted in concentration stood clutching duct-taped edges of signs printed with offers for a free Metro PCS ...

AUSTIN (KXAN) — There are multiple ways to spin this story. “No two spinners spin the same,” said Laramie Rosenfeld, general manager of The AArrow Sign Spinners in Austin. “You’re gonna see some ...

There a great deal of concern about automation eliminating human jobs. Spinning a sign seems to boost the attention that people give to signs by about 80%. Sign spinners are paid about $50 to 150 per ...

KENT, Wash. — You've seen them on local street corners, spinning their messages. But did you know that these sign spinners are part of an elite crew that undergoes training at a little-known facility ...

Standing on a concrete island at the entrance to a Gahanna strip center, Tito Salih flipped a 6-foot-long sign into the air — “Pools Plus Now Open” — and watched it twirl one, two, three times before ...

HOUSTON -- You've seen them rain or shine on your neighborhood streets. Sign Spinning has grown so much that it's now considered a sport. "To be a sign spinner, it takes practice, skill, a good smile, ...

LAS VEGAS (AP) — You’ve seen them at intersections and outside strip malls spinning an arrow-shaped sign and trying to grab the attention of drivers and passers-by. Turns out, there’s more to it than ...