When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years ...

"I had no sprites!" I was bewildered at the vending machine. Three of Coca-Cola, Sprite and Fanta were the royal road abroad. There was a sprite anywhere in any country. I thought the design of lemon ...

Coca-Cola is going deeper into the ready-to-drink cocktail market, announcing a partnership Monday for a canned Absolut Vodka and Sprite beverage. Atlanta-based Coke and French wine and spirits giant ...