Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Whom do you hold in higher regard: Jimmy Carter ...
Apple’s AirPods Max announcement yesterday was disappointing, to say the least. Ahead of the big event, AirPods Max 2 were widely expected to be released. Instead, we got the same old AirPods Max in ...
昨年、3つのコラボAttackを発表した、アメリカ・ノースカロライナ州シャーロットに本拠を置き、全米に8店舗を展開するセレクトショップ『Social Status(ソーシャル・ステイタス)』と〈Nike(ナイキ)〉。両者が制作したプロダクトには、独自のストーリーが ...