Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, France and Spain. The campaign reclaims the phrase ‘being a problem’ from its ...

Created by Uncommon Creative Studio, “Be the problem” features Under Armour’s roster of football talent, including Real ...

Ellis' chapter of Under Armour's campaign follows a commercial featuring coach Dawn Staley and the South Carolina women's basketball team that debuted during first round coverage of the NCAA ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

It was announced Thursday by The Post and Courier the South Carolina Gamecocks will be making a bold statement in 2026-2027.

OMD has been appointed media agency of record for sportswear company Under Armour in the Asia-Pacific region, following a six-month pitch process involving multiple holding companies. The ...

A carbon-plated race-day shoe, the Velociti is part of Under Armour's elite offering. It’s light, it’s fast, and it also just ...

The University of South Carolina is expected to make a change with their on-field athletic apparel. The Gamecocks will switch ...